Wind Energy
First beauty company manufacturing with 100% certified wind power.*

Our funding of new wind energy sources generates enough wind energy to offset 100% of the electricity used by our primary manufacturing, distribution and headquarters facility in Minnesota, USA.**

By committing to alternative energy sources like Windsource® we can all have an impact on the energy we consume and help lower our carbon footprint. Wind energy is produced without air emissions like carbon dioxide and sulfur dioxide, uses no water and requires no water treatment during production.

Aveda purchases Windsource from Xcel Energy – wind-generated electricity equal to the amount used in our normal course of doing business . Our Windsource purchases increases the amount of wind energy available to the entire power grid from which we draw our electricity. This energy is generated on and purchased from nineteen wind farms in Minnesota.

Green-e Certified

Green-e is the nation’s leading renewable energy certification program. Since 1997, the Green-e logo has helped consumers identify environmentally superior renewable offerings throughout North America. The Green-e Program certifies that the renewable energy we purchase meets the strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions.

*Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers Corporate Websites in April 2007. The wind energy goes into a utility grid from which we draw power.

**Aveda made our initial purchase to cover manufacturing operations in July 2006. In December 2006 we expanded our purchase to cover our Minnesota distribution operations. In May 2007 we committed to purchase Windsource for a minimum of 3 years to cover all of our facilities (manufacturing, distribution and headquarters) in Blaine, MN. In January 2008 we contracted to purchase additional wind energy to supply the Aveda Institute Minneapolis.